Everyone assumes that once the packaging design is approved, the hard part is over. That the creative is locked, the client is happy, and it's just a matter of hitting print.
None of that is wrong. But it’s incomplete.
The real challenge, the part that separates successful launches from costly disasters, happens *after* the final sign-off and *before* the ink hits the substrate. It’s the often-overlooked technical and operational hurdles that can derail even the most brilliant creative concepts.
1. The Illusion of
Frequently asked questions
What is the most common packaging design error?
Often, it's a failure to account for the physical realities of the packaging material and printing process, leading to color shifts, illegible text, or structural issues.
How can I ensure my packaging colors print correctly?
Always work in CMYK, use Pantone spot colors when necessary, request and review physical color proofs (like a contract proof), and communicate clearly with your printer about their color management process.
What's the difference between spot colors and process colors?
Process colors (CMYK) are made by combining four inks (Cyan, Magenta, Yellow, Black) to create a wide range of colors. Spot colors are pre-mixed, specific colors (like a brand's exact red) that are printed as a single ink layer, ensuring greater consistency and vibrancy for specific brand colors.
How can I prevent text from becoming illegible on packaging?
Ensure text is large enough for the intended viewing distance, use clear and readable fonts, and avoid placing small text over busy or photographic backgrounds. Always check the minimum printable font size with your printer.